Katharina Herbst

Hello...!

Katharina Herbst's little black book bursts with contacts in the travel industry family.

She has spent so much time in and around (luxury) hotels, she could be considered part of the furniture.

And most importantly: She is passionate about the people and places that make truly special trips happen. With over 20 years of experience Katharina offers a fresh approach to b2b marketing and events.

As an ambassador and creative consultant she connects people and places to make special travels happen. Always passionate, always a step ahead.

Katharina Herbst

Sales Support

We do not believe in the classic sales call. It is a peoples business and personal relationships are what we create, share and use in our daily work. We do selected visits with partners you really need and we attend networking platforms and other events to meet the right trade partners for you. Call it relationship orientated Key Account Management.

The things that matter

  • We make the market more accessible to your product/service
  • We develop an action plan together that targets your key partners and the handpicked ones to be.
  • Travel agencies are met at networking events to increase the visibility of the product/service
  • Key positioning with small, medium and niche tour operators
  • Account management to increase market share
  • Source and evaluate new accounts
  • Product training
  • Attend industry events to further develop relationships
  • High quality and well designed familiarisation trips

Katharina Herbst

Marketing

We position your product with the right and most promising partners. We consult you with the aim to spend your money where it is in the right place. It's about quality not quantity! We create individual ideas, made especially for your product.

Business as unusual!

It is close to our hearts

  • Initiate and implement marketing agreements
  • Monitor activities with tour operators
  • Source and evaluate marketing opportunities
  • Initiate marketing cooperations
  • Digital marketing (via partners and platforms)
  • Create high visibility in the market with dedicated
  • marketing mix.
  • B2B2C activities with tour operators and agencies
  • It is close to our hearts

Katharina Herbst

Events

We create events specially for you or attend events on your behalf. Let us talk about how your budget is very well invested in formats that allow us to create long lasting and fruitful relationships.

We also recommend participation in other events or trade shows and offer to represent you there.

DEDICATED EVENTS


You want to meet your key partners to strengthen your relationship? Let us create an event that has all of it's focus on you and your product/service.

We give lunch & learns, business breakfasts or dinners a new twist.

You can also team up with other products or simply let your star shine by itself.

FAMTRIPS


It is natural that we as humans recommend things we know personally and are emotionally attached to. We bring your key partners and those to be to see your product or experience your hospitality. Be sure they will be an impact by giving them an emotional reason to sell.

Let us create ambassadors together.

INDUSTRY EVENTS


Besides the boutique events we create for you (dedicated), we also offer our joint events that are focused on our local movers and shakers from the travel designer community. Meet them in handpicked event spaces and showcase your product. Let us evaluate what is the perfect match for you and the right spend to achieve the market goals.

Katharina Herbst

Contact

We are ready to join your mission.

Katharina Herbst +49 170 8274205 [email protected]